News From MSIA – Michigan Snowsports Industry Association

4th & 5th Graders Ski Free with MSIA Cold is Cool Passport!

MSIA White Gold Card – Hit the Slopes at 31 Ski Areas for $299
MSIA – Cold is Cool – 4th and 5th Graders Ski Free with our NEW App!
MSIA Cold is Cool Passport allows Fourth and Fifth Graders to Ski Free in Michigan!
Families can obtain a Cold is Cool Ski & Ride Passport App for their 4th and/or 5th graders that gives them up to three free lift tickets or trail passes at 28 participating ski areas, plus additional discounts on the slopes [...]
MSIA ~ Discover Michigan Skiing ~ January
[ January 2, 2021 to January 31, 2021. ]
Please Note! MSIA is planning to run Discover Michigan Skiing again in January 2021. The program will remain the same. More information and a registration link will be available here soon.
Discover Michigan Skiing
During January, ski areas across the state teamed up with Michigan McDonald’s restaurants to offer an affordable introduction to the sport [...]
White Gold Card – Michigan Snowsports Industries Association makes it possible to ski at 31 areas for just $299
Michigan Snowsports Industries Association (MSIA) has produced the White Gold Card which allows the holder to ski at 31 different Michigan ski areas this winter for just $299.
The MSIA White Gold Card entitles the purchaser to ski one time at each of the participating ski areas during the 2020/2021 ski season. In addition to the [...]
MSIA – Take a Field Trip to the Slopes with School Ski Days
According to the Let’s Move campaign, kids need at least 60 minutes of active and vigorous play each day to stay healthy. Michigan Snowsports Industries Association invites all schools to take a field trip to their nearby ski area for a special experiential learning program and lots of fun outside this winter. A field trip [...]
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